Inadequate permission can also happen if you email contacts who did give you their email, but didn’t specifically opt-in to receive promotions or newsletters (e.g. Purchased lists are one of the easiest ways to be identified as a spammer. For example, if you send a batch email to a list of purchased contacts, almost any ISP will be suspicious. ISPs have gotten better in recent years at detecting permissions. Without this permission, you’re sending unsolicited mail, which is a surefire way to get caught in a spam filter. In order to have email permission, the recipient must have specifically agreed to receive periodic messages or offers. Related: 6 Email-Marketing Techniques That Boost Click-Through Rates 1. Inadequate permissions Here are five of the most common mistakes that cause emails to be marked as spam: You can then build screenings into your workflow that catch liabilities before they damage your reputation. In the interest of preempting this disaster, it’s important to know the common problems that get marketing emails in trouble. Much like Google’s infamous search algorithm, no one factor is necessarily a showstopper, but everyone wants the secret formula. This is measured according to hundreds of different parameters. An ISP filter can flag an email if the origin domain or IP address is deemed untrustworthy, or if the email itself has a high probability of being spam. Google, Yahoo, and AOL are common examples of email ISPs. The first is the internet service provider (ISP) that hosts a recipient’s mail server. There are two main entities in charge of identifying “spammy” emails. Related: 6 Email Personalization Techniques That Go Beyond a Name How it happens In addition to choosing the best marketing automation software for managing campaigns and tracking engagement, businesses need to identify the points of liability that cause well-intended messages to be flagged. Even if you aren’t trying to send spam (which we’ll assume you aren’t), many of your targeted messages could be filtered out of inboxes before prospects get a first impression. In 2013, spam comprised an estimated 84 percent of all email traffic.Īs a result, email providers and readers have raised the standards for what content makes it into the inbox and stays there. Spammers, unfortunately, are also expanding their use of spam. As marketing automation gains popularity many companies are expanding their use of email campaigns.
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